GenAI hype risks backfiring in marketing - eMarketer
Consumers are neutral-to-comfortable with AI outputs, but visible AI in marketing isn't boosting credibility.
Read the original at eMarketer ↗
- Topics
- Chatbots & LLMs
- Tracked via
- “AI Risks”
Consumers are neutral-to-comfortable with AI outputs, but visible AI in marketing isn't boosting credibility.
Read the original at eMarketer ↗