Debunking 5 Claims Around DeepSeek's Capabilities, From Cost to Security Risks
While some tout DeepSeek as an AI juggernaut ready to disrupt the industry, the reality of its capabilities—and the true competitive dynamics—are …
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OpenAI Gears Up for a Blockbuster 2025: Big Moves, Big Risks, and Potentially Big Rewards
Image showing OpenAI logo on money. OpenAIexpects a $5 billion loss in 2024, per The New York Times ADWEEK; Ruslan/Adobe Stock, OpenAI …
How Meta is Using Experiential Marketing to Bring its Products to Life - Adweek
For instance, last fall, Ray-Ban and Meta collaborated to create smart glasses, wearable tech that uses AI to allow wearers to capture photos and …
Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns
Adweek ... that uses AI to place ads across Google's properties. The new impression-reporting tool shows the performance of text and Shopping ads on search …
5 of the Biggest AI Ad Snafus So Far - Adweek
The ad: Although not an ad, Levi's announced its partnership last year with Lalaland.ai, an Amsterdam-based company that uses AI to create realistic …
Leaked Presentation Shows How Google Is Pitching Its 2024 AI Agenda to Ad Buyers
Adweek Google has also invested heavily in Performance Max, a tool that uses AI to place ads across search, video and display, based on where those ads will …
Brands Like Sweetgreen Are Wrestling With Google Search's Growing Complexity - Adweek
A key change underlying growing unease within search marketing is Google's Performance Max, Google's 3-year-old tool that uses AI to place ads across …
Synthetic Media Producer Is the Latest Role Addressing Gen-AIEthics - Adweek
The synthetic media producer will assess generativeartificial intelligencecontent for inaccuracies, as well as advise clients onrisk …