AI'sgender gap: The blind spot in media innovation | The Work | Campaign Asia
Without diverse teams,AI risksreinforcing stereotypes in advertising. Can the industry afford to ignore half the talent pool?
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Stand guard: Protecting your brand from the hiddenrisksofAI| Opinions | Campaign Asia
The traditional reactive approach toriskmanagement is grossly inadequate for the age ofAI-powered marketing, says Mediabrands Australia's Geoff …
Therisksand opportunities of Red's international fame | Analysis - Campaign Asia
... Photo: Getty images, altered by AI. The Chinese social-media app Red (known as Xiaohongshu or Little Red Book in China or Red Note in its …
'We are now a performance business': Double Verify's CEO on expanding beyond brand safety
Campaign Asia This is where DV's acquisition of Scibids, a company that uses AI to optimise and customise marketing campaigns, plays a major role. DV now has …
At SXSW, creatives and technologists clashed overAI| News - Campaign Asia
“The answer is to be very cognizant of therisks—so we think about that. But this technology is so powerful, so transformational, we must go faster, …
Why many brands and agencies are tempering Gen AI investments - Campaign Asia
...Artificial Intelligence(AI). Since 2020, it seems the rise of ... Malcomess warns therisksof not adopting a collaborative approach are significant …