How AI will drive the future of fashion loyalty | Creativebrief
According to Antavo's 2025 Global Customer Loyalty Report, 39.6% of consumers are more likely to join a loyalty programme that uses AI to improve ...
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AI still has a problem with gender bias . But creatives might have the answer | Creativebrief
By questioning omissions, challenging outputs, and demanding transparency, creatives can challenge AI bias .
Gerety Jury Insights: Joy, simplicity and AI -enabled failure | Creativebrief
Gerety Jury Insights: Joy, simplicity and AI -enabled failure . The UK Gerety Awards Jury shares insights and learnings from this year's Gerety award ...
Don't build AI with bias | Creativebrief
In AI , bias is the default. This creates a systematic feedback loop between humans and AI that is extremely powerful and extremely dangerous. We ...
Is AI at risk of moving inclusive creativity backwards? - Creativebrief
In the midst of the wholesale shift towards AI , we asked industry leaders if advancements risk negatively impacting inclusivity in creativity.
Pepsi's launches zero sugar flavours with AI tool that quantifies sweetness | Creativebrief
... that uses AI to quantify sweetness. The light-hearted, tech-fuelled campaign makes use of a bespoke AI tool designed to quantify sweetness. The ...