IAS tests tool for brand-safe ad placements on Meta's platforms | Marketing Dive
... that uses AI to analyze sentiment and emotion in the platform's video content at scale. IAS also announced it had expanded its TMQ tool for TikTok …
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Covers: Retail & E-commerce
Marketing data securitythreatsare rising: Where CMOs see gaps
Marketing Dive Newthreatsare rising, as 84% of marketing chiefs believeartificial intelligence(AI) and machine learning could impact data security. CMOs in …
Digital's media-buying bonanza wrestles with an industry at crossroads | Marketing Dive
TikTok is releasing a Pulse Custom Lineups feature that uses AI to curate trending, brand-safe content that aligns with specific advertiser goals …