Poor governance holding back ROI on AI, research suggests - Marketing Week
The term ' shadow AI ... With just 18% of organisations currently able to approve an AI tool in a matter of days, it seems shadow AI use is set to ...
Marketing Week 5
Covers: Chatbots & LLMsGovernment & Public SectorGovernance & Risk ManagementShadow AI
Failure to plug AI skills gap will cost marketing industry £10.9bn a year, data suggests
Brands and agencies are losing large sums of money in lost productivity because of a failure to upskill teams to work with AI , according to ...
Half of B2B marketers grappling with AI skills gap - Marketing Week
Content writing is also the top AI use case (81.3%) for marketers in large B2B organisations, followed by creative ideation (70.8%) and market ...
Marketers' use of generative AI quadruples in one year, ISBA finds
New research from ISBA shows marketers using at least one generative AI use case has risen from 9% in 2024 to 41% in 2025.
'Fundamental skills': Are marketers at risk of 'falling behind' in the AI race?
It's hard to believe less than three years have passed since the explosive release of ChatGPT turned artificial intelligence ( AI ) into what felt ...