Smarter AI means biggerrisks— Why guardrails matter more than ever | Mar Tech
Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology …
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AI is transforming GTM teams into fiduciary powerhouses | Mar Tech
For those who resist, theriskis clear: inefficiency, ethical missteps and a steady erosion of trust. The fiduciary evolution: How AI redefines …
Gen AI is telling your brand's story — with or without you
AI'sspeedy remaking of marketing presents newrisksand opportunities. For brands,AI is a new rival storyteller. It is beginning to wrench …
AI-powered martech news and releases: January 16
Mar Tech Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. These guides …
Are marketers trusting AI too much? How to avoid the strategic pitfall | Mar Tech
Marketersrisklosing their strategic edge by depending too much on AI tools. Here's how to balance automation with critical thinking …
Guardrails and governance: How to protect your brand while usingAI- Mar Tech
In marketing, governance can include data privacy policies, legal compliance,riskmanagement and ethical considerations like truth in advertising …
Governance & Risk ManagementPrivacy & SurveillanceRegulation & PolicyLegal & Courts
AI-powered martech news and releases: December 19
Mar Tech...AI gets way smarter. So, you know, it's something to keep an eye on.” That last quote is ahallucinationfaking alignment. Now, here are this …
AI-powered martech news and releases: October 31
Mar Tech DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad …
AI-powered martech news and releases: October 24
Mar Tech Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. AIM …
Legalrisksloom for Firefly users after Adobe's AI image tool training exposed - Mar Tech
“A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief …
Adobe'sAIAssistant brings tl;dr to your documents - Mar Tech
It has a custom attribution engine that provides citations for all its answers. This helps ease concerns about AI hallucination s. If you don't feel …
3 steps to determine if AI is the answer to your problem - Mar Tech
...AI, here is my AI, everywhere is AI. Experienced McCMO got a new job,AI...AI is all about takingrisks. It's risky for a marketer to allocate a …
How marketers can mitigate bias in generativeAI- Mar Tech
Mar Tech... because gen AI models are trained on data created by humans, they are likely to be as biased as that dataset. How can marketers mitigaterisks?