AI's riskto corporate reputation top priority for CEOs in 2025, Grayling finds | PR Week UK
PR Week...risks AI poses to their organisation and its business reputation. Grayling's latest trends report also found that online media is one of the top …
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'Take calculatedrisks' – Behind the Campaign, O2 and scam-buster Daisy | PR Week UK
PR Week Luke Stallard, head of corporate communications at Virgin Media O2, takes us behind a novel campaign that used AI to hinder scammers …
80% of brands worried about agency use of gen AI, WFA survey finds | PR Week
The study found that 80% of multinational brands are worried about how their creative and media agencies are using gen AI on their behalf. Legalrisks …
FTC attorney urges brands to assessrisksof AI influencers on children | PR Week
FTC attorney urges brands to assessrisksof AI influencers on children. At a recent online event, Michelle Rosenthal expressed concerns about …
AI'spower overshadowed itsrisksat CES 2024 | PR Week
The 2024 Consumer Electronics Show heavily spotlighted the transformative power ofartificial intelligencefor both businesses and consumers, …
'AI everywhere': What to expect from advertising CES 2024 | PR Week
...AI responsibility,riskmanagement and inclusivity. “A year on from ChatGPT's release, marketers will also get serious about therisks …