Industry AI taskforce seeks to balanceriskand reward in outlining best practices
The Media Leader Weighing benefits againstrisks. In the report, a representative from advertiser trade body Isba recognised that AI could be deployed through the ad …
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Covers: Retail & E-commerce
Podcast:AI influencers are having a moment - with IMTB director general Scott Guthrie
The Media Leader Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities andrisksof …