What does digital maturity mean in the age of AI? - The Drum
Or consider an organization that uses AI to automate a cumbersome internal process. If employees now complete one portion of that process in ...
and the crowd goes wild 11
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How to get the best from AI with your prompts | The Drum
...hallucinationin terms of generative AI,” he explains. “They have a conceptual understanding of 'don'thallucinate'... What you're trying to do is …
Things fall apart:AI risksentropy – but puts a premium on original thinking | The Drum
To compete with AI, agencies must do what they've always done best, says Dan Chapman, global chief strategy officer at UM, …
Nvidia's Jensen Huang predicts IT will morph into AI HR – and the crowd goes wild
The Drum Even the so-called 'entry-level' RTX 5070 reportedly matches the RTX 4090's gaming prowess, thanks to Nvidia's latest DLSS tech that uses AI to render …
Brands have 'serious concerns' about agencies' use of AI. How should marketers respond?
The Drum...AI and worried about the associatedrisks. / Adobe Stock. While the use of generative AI within brands is continuing to grow, the vast majority of …
Government & Public SectorMarkets & InvestmentChatbots & LLMs
WeeklyAIRecap: News Corp partners with OpenAI, UK plans to open AI safety offices in SF
The DrumUK government's AI safety taskforce to open San Francisco office. The UK'sAISafety Institute (AISI), charged with assessing therisksposed by new …
Google unveils new AI ad tools for search, including new formats & animations | The Drum
... that uses AI to summarize responses to search queries in natural language, rather than providing users with a long list of links. Users might soon …
Adobe insists it isn't a threat to agencies, but its big AI plans suggest otherwise | The Drum
... that uses AI to parse data and target audiences. By Meta's reckoning, the format has provided advertisers with a 32% higher return on investment …
AI experts weigh the opportunities &risksof OpenAI's Voice Engine | The Drum
The company is still trying to determine how its new text-to-speech model could be used benefically and safely. But thedangersare clear …
Agencies Still Aren't Ready ForAIDisruption In 2024 | The Drum
Here, Oliver's Sharon Whale shares her prognosis for agencies: opportunities for agile specialists, and existentialrisksfor the sluggish. An alarm …
For 2024, Experts Discuss Evolving Role Of GenerativeAIIn Marketing | The Drum
...AI riskbeing left behind. Don't just fit in, stand out. The rush among brands to embrace AI over the past year – and to thereby demonstrate to …